Multichannel Analytics: Tracking Offline Conversions. 7 Best Practices, Bonus Tips
Occam's Razor
JULY 1, 2008
What do I mean by that (to those of you who are not database geeks)? If you are willing to create a small portfolio of initiatives then you can get a pretty decent understanding of the hidden impact (offline) of your web presence. Bonus Tip : Are you using unique phone numbers for your Paid Search landing pages?
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