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Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

There isn’t a perfect metric for how much you should spend on digital marketing, as it really depends if your goal is building a brand (optimize for impressions on your website), closing sales (optimize on conversion rate), keeping cost low (optimize for cost of acquisition) and much more. Another often large expense is digital marketing.

Campaign 145
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The Deep, Dark, Emotional Challenges of Being a Leader

Feld Thoughts

The first was at Denver Startup Week, where we did a panel discussion with Ben Huh and Bart Lorang where we discussed the pact between CEO and Board, the pact between Founder and Investor, and how to be transparent and direct. I got to spend a lot of time with my close friend Rand Fishkin the past few days. We invested in Moz in April 2012.

Denver 195
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The Woodstock of K-12 Education

Steve Blank

They need to learn to find answers to questions like: who are my customers, what product features match customer needs, how do I create demand and what metrics matter? But to teach startup entrepreneurship we need to teach students new skills.

Lean 284
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How I Found a Great CTO

www.huffingtonpost.com

Set up the metrics first, then youll know if you succeeded. Part of Money & Finance HuffPost Lightbox. Hiring the best developers is essential because [link] History | Permalink | Share it ecohistorical 0 Fans Follow 01:39 PM on 10/12/2010 Great post, Mariam. Seems so simple, but so few managers ever really get that. startupcto

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How Loyal Are Your Customers? Six Tips For Measuring This Crucial “Growth Predictor”

YoungUpstarts

Customer loyalty is just one of the analytics that I highlight in my new book (which is relevant for almost all leaders, considering the extent to which measures and metrics have crept into almost every aspect of doing business). Good customer management comes from good customer measurement. For example, I’ve used Mint.com for years.

Customer 100