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Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You

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Hands-on startup advice for emerging entrepreneurs. Lousy Products Might Break Your Bones – But A Name Will Seldom Hurt You John Greathouse – Posted in: Entrepreneur , Strategic Planning. With a name like Smucker’s, it has to be good.” Correspondingly, your products’ names contribute to, but do not dictate, their success.

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