article thumbnail

How to Create a Marketing Playbook for Consistent Campaigns

ConversionXL

A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook is a reference guide that outlines how a business will manage its marketing on a particular channel or campaign. What’s inside will differ depending on the channel or marketing campaign. Marketing funnel. Measurement.

Campaign 149
article thumbnail

30 Entrepreneurs Reveal How They Came Up with Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, naming your business is one of the most important parts of becoming a CEO. Whatever the inspiration or relation may be, naming your business is one of the most important parts of becoming a CEO. So they were calling me a Gypsy.

Naming 125
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

30 Entrepreneur Explain How They Came Up With Their Business Name

Hearpreneur

What exactly is going to be the name of your business? Whatever the inspiration or relation may be, the naming of your business is one of the most important parts of becoming a CEO. The name To Tony Productions is a dedication to my cousin and close friend Anthony Ranoiccha III, or Tony, as the family would call him.

Naming 144
article thumbnail

Technology, Innovation, and Modern War – Class 17 – Organizational Design – Safi Bahcall

Steve Blank

Joe Felter , Raj Shah and I designed a class to examine the new military systems, operational concepts and doctrines that will emerge from 21st century technologies – Space, Cyber, AI & Machine Learning and Autonomy. Today’s topic was Organizational Design and Modern War. Organization Design. And Finals Prep.

article thumbnail

Why Good Marketing Campaign Costs Continue To Rise

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Develop viral content.

Campaign 167
article thumbnail

I Haven’t Seen A Startup Yet Thrive Without Marketing

Startup Professionals Musings

Viral marketing is a deliberate marketing action, designed to grow attention at a compound rate, without further stimulus, by word-of-mouth. In a business plan these are only one of the many marketing campaigns which continue to rise in cost. Develop viral content.

Viral 348
article thumbnail

Why That $1 Million Doesn’t Always Mean Your Crowdfunding Campaign Was A Success

YoungUpstarts

Kickstarter companies alone have raised more than $786 million in funds ( Forbes ) and while many companies still use this method for raising money for production, others are recognizing the marketing value running a campaign can have. The first spend – website and campaign development. Know what you need in the end.

Campaign 145