Lessons Learned: Using AdWords to assess demand for your new.
Startup Lessons Learned
NOVEMBER 7, 2008
Turns out, there was aboslutely no demand whatsoever for that particular product. Oops - there went several precious weeks of development effort down the drain. And if you dont know who your customer is, perhaps some customer development is in order? Adword is a PPC method to promote your website. What a great post.
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