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HOW TO: Hire the Perfect CTO

mashable.com

a New York-based sizzle reel production company specializing in promotional videos for PR and marketing professionals, and the Young Entrepreneur Council. When making technical hires, we always reach out to our network of programmer friends and ask them to sit in on interviews and review resumes with us.

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Lessons Learned: What is customer development?

Startup Lessons Learned

But too often when its time to think about customers, marketing, positioning, or PR, we delegate it to "marketroids" or "suits." Our goal in product development is to find the minimum feature set required to get early customers. What is customer development? Using AdWords to assess demand for your new online.

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Lessons Learned: Product development leverage

Startup Lessons Learned

The idea of leverage is simple: for every ounce of effort your product development team puts into your product, find ways to magnify that effort by getting many other people to invest along with you. It allowed me to assess the market demand for that offline product before I had the final product baked. Great post!

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Episode 1: Business Loans, Website Tips, and the Apple Watch – The Bcast

Up and Running

Twenty-three year-olds in New York City running a small business. John: PR wants some event calendar. The marketing team wants this video. You really need to get with your development team and if you don’t know what the word responsive is, ask them and make them make your website that. Peter: Yeah.

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The Stealth Mode: Trada’s Position on Staying Stealth

trada.com

It seems like one of the advantages of all the hue and cry out there in the public discussion is that you actually have to work to keep up the conversation – so we can control it somewhat simply by being quiet about certain aspects of things and not being PR hounds at a given point in time. Great post!

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How to hire a programmer to make your ideas happen

sivers.org

They log in to translate the documents, one at a time, marking each finished when done, which sends the file back to the company for review.” Also important: Only go for providers who have great reviews from many past customers. Decline bids from providers without many great reviews. The translator rejects or approves.