Development Team Review PR Revenue Valuation 
trada.com
APRIL 7, 2010
Once you’re doing this you’re not optimizing your own strategy anymore, you’re optimizing against the market’s current valuation of the strategies it sees. I think it saves time and effort and let's the marketing team and the dev team focus on what resonates instead of being focused on having a wider, low-quality audience from the onset.
www.forentrepreneurs.com
FEBRUARY 2, 2010
Far more common is a need to acquire customers through a series of steps like SEO, SEM, PR, Social Marketing, direct sales, channel sales, etc. It appears that LTV should be about 3 x CAC for a viable SaaS or other form of recurring revenue model. For more on the topic of Viral Growth, refer to my blog post on that topic here.)
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