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How to Master Customer Value Optimization

ConversionXL

Customer Lifetime Value is first and foremost, influenced by factors that are your KPIs: RFM distribution; Margin; Customer Experience (Product reviews, Net Promoter Score, Customer Effort Score, etc.); RFM distribution. Once you have RFM groups, you’ll better understand the distribution of your customers. Image source ).

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Inspiring Entrepreneurs: Ted Livingston’s rollercoaster ride as CEO of hit messaging startup Kik

The Next Web

Kik Chat had been a bit of a complicated service, offering both free SMS when a user’s phone was offline, and free Internet-based messages when they were online. The relaunched app dropped the SMS element, and focused entirely on Web-based messages using usernames not phone numbers. It was a hit. “It

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Why I’m Doubling Down on the Twitter Ecosystem

Both Sides of the Table

Or in utility speak, they are transmission and we are last-mile distribution. Or the ability of the Center for Disease Control to be able to track pandemic distribution of viruses. This turns out to be one of the real differentiators for Twitter. And better yet, the company has a product that will turn the stream into a lake.

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