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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

NOVEMBER 1, 2017

The difference in the two that you mentioned … I realize this is semantics at some level, but the two that you mentioned are channel based, right? And so that would be where I would draw those differentiations. They have more skews than Amazon.com, they sell electronics geared to engineers. They wanted to do a show daily.

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Cost Marketing Audience Media 37
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How to Curate Sitelinks to Increase Conversions

ConversionXL

SEPTEMBER 6, 2018

If you rely on search engine traffic, conversion optimization starts before visitors get to your site. How do search engines choose sitelinks? Bill Slawski, who monitors search engine patents, summarizes the likely factors : How many times the page has been accessed. For most sites, a brand query (e.g.

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Curation Conversion Search Mobile 100
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