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What is Brand Identity and How To Create a Great One: A Complete Guide for Marketers and Businesses (2019)

crowdSPRING Blog

Your brand positioning explains how your company differentiates in the marketplace and how you are different from your competitors. Marketing intelligence experts at Datorama recommend tracking your branded impressions, internet search volume, and the performance of branded keywords. Horizontal vs vertical vs diagonal lines.

Marketing 162
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Banner Ads Suck (and How to Make Them Convert Better)

ConversionXL

Since users have learned to navigate the internet comfortably, they directly look for information in places on a web page where it is most likely to be. Morris showed the quiz passage in six different typefaces – Baskerville, Computer Modern, Comic Sans, Georgia, Trebuchet, and Helvetica. And sure enough it did.

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Which Are More Legible: Serif or Sans Serif Typefaces?

alexpoole.info

Ascenders and are the vertical strokes which rise above the body of a character or x-height. Serifs are used to guide the horizontal “flow” of the eyes; The lack of serifs is said to contribute to a vertical stress in sans serifs, which is supposed to compete with the horizontal flow of reading ( De Lange et al.,