ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last. Why is it kept secret?”

Customer 108

Customer Differentiation West Virginia Campaign 108

ConversionXL

NOVEMBER 27, 2019

In fact, the secrets that have helped differentiate brands are far more enduring. asks Nick Greene. Because commodities lack appealing secrets, a farcical backstory—masquerading as a differentiator—fills the void. Weak secrets may act as short-term differentiators, but the benefits don’t last. Why is it kept secret?”

Customer 101

Customer Differentiation West Virginia Campaign 101

Up and Running

AUGUST 21, 2014

Now, you can create a benefit corporation in: Arkansas, California, Colorado, Delaware, Florida, Hawaii, Illinois, Louisiana, Maryland, Massachusetts, New Jersey, New York, Oregon, Pennsylvania, Rhode Island, South Carolina, Vermont, Virginia, and Washington D.C., with many more states in the pending legislation phase.

Rhode Island 110

Rhode Island South Carolina Delaware Louisiana 110

Duct Tape Marketing

NOVEMBER 1, 2017

And so that would be where I would draw those differentiations. And the last one I’ll mention is just fun one because we’ve just covered it on the podcast, which is this guy Joel Salatin, who is a farmer, small business farmer out of Virginia. And Joe has some, I’m sure [crosstalk 00:29:35].

Cost 37

Cost Marketing Audience Media 37