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Bad Boys and the Fab Five: Business Lessons from Basketball History

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It also presents an opportunity to differentiate your product or service in a competitive market. By beating the heavily favored Kentucky Wildcats in the Final Four round, The Fab Five entered the championship game again, this time to face the University of North Carolina, a team they knew they could beat.

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How We Designed Our New Logo (Plus, a Creative Brief Template)

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List a few bullet points that describe your key differentiators from the competition. Don’t focus so much on feature differentiation here. Here’s how we described Outpost’s differences: It’s for regular, “main street” small businesses, not tech startups. How you’re different than the competition. Your brand personality.

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