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Understanding the Underbelly of Online Marketing & Why You’ll Lose if You Don’t

Both Sides of the Table

It’s building a product that is substantially differentiated, and, as Bill Gross, one of the most prolific tech entrepreneurs of our era says, “ It needs to be 10x better than the competition ” (because if you shoot for that then in competitive markets you might achieve 3x. Look at Viddy & SocialCast.

SEM 379
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10 Essential PR Tips for Startups

mashable.com

” Be sure to differentiate your company from ones that the journalist has already covered, however. In fact, an interesting study, infographic or other data sometimes warrants its own pitch. viral video. Global Syndication Partners. Offer Up Unique Data. Follow Reporters on Twitter. Social Good Summit. Livestream.

PR 103
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In Defense of the Deck

abovethecrowd.com

My partners and I have noticed an interesting trend over the past few years: an increase in the number of entrepreneurs who prefer to pitch us without the use of a presentation deck. Efficiently communicating your strategy, business model, and competitive differentiation is required for many critical things you will do as a company.

Warrant 40