crowdSPRING Blog

JULY 13, 2016

When offering a new product or service it is important for a business to quickly demonstrate value to prospective customers and differentiate itself from the competition. Who (statement of need or opportunity) , (Product name) is a (product category). Product name)(statement of primary differentiation).

Marketing 48

Marketing Startup Differentiation Naming 48

crowdSPRING Blog

SEPTEMBER 17, 2018

Packaging design today is different from the way product packaging was created in the past. Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products. This is especially true if your business sells to Millennials and Gen Z. percent. .”

Design 50

Design Product Social Media Curation 50

crowdSPRING Blog

JANUARY 26, 2010

As I thought about those strategies, I realized that they explained five common lessons that small businesses and startups can learn from the world’s best brands. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding.

Naming 123

Naming Social Media Advertising Small Business 123