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How Hashtags Can Supercharge Small Business Marketing

YoungUpstarts

But to use hashtags effectively, you must do more than just plug them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy. Product or Service-Specific Hashtags.

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How Hashtags Can Help You Improve Your Small Business Marketing

crowdSPRING Blog

But using hashtags effectively, especially for business marketing, means doing more than just plugging them into your tweets on Twitter or posts on Instagram, Facebook or another social network. Here’s what you need to know to use hashtag marketing better as part of your overall small business marketing strategy.

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Struggling to Name Your Product? Here’s How We Did It

Up and Running

So, we decided to apply some structure to the creative process to see if that would give us a name. Here’s the structure that we used to come up with our new product name. Note: While we used this structure to name our product, you could also use this same process to name a company. We did, and it worked.

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Startup Marketing: The 4 Building Blocks of Brand Identity You Can’t Ignore

crowdSPRING Blog

In her book “ Positioning ,” Arielle Jackson offers a positioning statement formula she learned from former Google Head of Marketing and Communications Christopher Escher when she was an Associate Product Marketing Manager at Google: For (target customer). Who (statement of need or opportunity) , (Product name) is a (product category).

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3 Compelling Product Packaging Design Strategies To Turn Millennials and Gen Z Into Zealous Advocates

crowdSPRING Blog

Packaging design today is different from the way product packaging was created in the past. Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products. This is especially true if your business sells to Millennials and Gen Z.

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How and Why I Use BuzzSumo

Duct Tape Marketing

How and Why I Use BuzzSumo written by John Jantsch read more at Small Business Marketing Blog from Duct Tape Marketing. With this feature, you can create a list of things such as brand names, product names, competitors, journalists and even key employees and receive daily digests for any mentions.

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Branding Secrets Of The World’s Best Brands

crowdSPRING Blog

As I thought about those strategies, I realized that they explained five common lessons that small businesses and startups can learn from the world’s best brands. A Brand Should Have A Good Name and Logo. A strong company (or product) name is easily recognizable and is important to good branding.

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