Duct Tape Marketing

NOVEMBER 9, 2022

3:43] How do you differentiate between a tactic and what you’re calling strategy? [4:41] 10:20] How do you differentiate between execution and planning? [12:00] 15:17] How do you help folks not just clarify a message, but clarify a message that matters and that differentiates them? [17:40] And the execution is the roadmap.

Marketing 76

Marketing Differentiation Sacramento Small Business 76

Duct Tape Marketing

MAY 25, 2017

If you’ve spent any time working in administration, management, marketing, or sales for a larger company, then you understand that the mentality there is a totally different beast, in general. So say you created a sales software similar to Salesforce, but your business is brand new. In Search of SEO Success.

SEO 56

SEO Small Business Metadata Software Review 56

Duct Tape Marketing

SEPTEMBER 26, 2018

A lot of people who are good at word of mouth are kind of good at it on accident, so we’re very specific and there’s a whole framework in this book; a six step process that any business can use to develop a talk trigger, a differentiator that creates word of mouth. They have a differentiator that creates conversation.

Montana 56

Montana Viral Sacramento Differentiation 56