Steve Blank

APRIL 30, 2009

SuperMac sold our graphic boards for the Macintosh through multiple distribution channels: direct sales to major accounts, national chains, independent rep firms, etc. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc. But the computer retail channel was a large part of our sales.

Sales 120

Sales Silicon Valley RSS Las Vegas 120

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

The best and most common way of communicating with the media – print, radio and TV – is through preparing and distributing a media release to them. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience.

Media 77

Media Advertising Public Relations Email 77

Entrepreneurs-Journey.com by Yaro Starak

DECEMBER 16, 2010

The best and most common way of communicating with the media – print, radio and TV – is through preparing and distributing a media release to them. If it is more of a business to business piece, then aim it at industry publications, which is your direct market, rather than a more general audience.

Media 62

Media Advertising Public Relations Email 62

Startup Lessons Learned

APRIL 7, 2010

Many optimizers are in favor of split-testing, too: direct marketers, landing page and SEO experts -- heck even the Google Website Optimizer team. What the PR stories tend to leave out is that we can get attached to every part of our vision, even the dumb parts. For example, I’m a big believer in split-testing.

San Francisco 154

San Francisco Lean Metrics Design 154