Direct Marketing Email Entrepreneur SEM 
Steve Blank
APRIL 30, 2009
Hopefully you and your co-founders are experts in one or two parts (agile development, SEO/SEM, etc.) But the rest; sales, marketing, bus dev is actually customer development that the founder needs to understand. Or by a VP of Marketing who talks “branding&# , SEO/SEM, PR agency, etc.
www.chancebarnett.com
MAY 10, 2011
Testimonials- these are the tried and true workhorses of the direct marketing and copywriting world. Element #3: Credibility If you didn’t know, most people online are very very hesitant to click on links that they don’t know where they’re being taken… and they’re even more hesitant to share their email. Don’t get generic ones.
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