Direct Marketing Magazine Partner Reputation 
Startup Professionals Musings
MAY 4, 2011
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription.
Startup Professionals Musings
JUNE 5, 2012
Your goal is “ coopetition ” - to find a way to partner with your competitor in such a way that both parties can substantially benefit from the other's resources - without stealing customers or damaging anyone's credibility. For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription.
The Startup Magazine
JANUARY 22, 2024
Crisis Management and Reputation Control No business is immune to the occasional crisis, and how you handle it can make or break your public image. Public relations professionals are skilled in crisis management, helping you navigate through challenging times with minimal damage to your reputation.
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