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Elevating Your Business Profile: The Strategic Value of a PR Company

The Startup Magazine

Crisis Management and Reputation Control No business is immune to the occasional crisis, and how you handle it can make or break your public image. Public relations professionals are skilled in crisis management, helping you navigate through challenging times with minimal damage to your reputation.

PR 135
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Paranoid Companies Miss the Best New Opportunities

Startup Professionals Musings

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement. Online, this starts with link exchanges, leading to referral fees.

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Your Toughest Competitor May be Your Best Partner

Startup Professionals Musings

For example, if you're selling a travel magazine, you could add a free travel video when someone buys a subscription. You're now targeting people who want the travel magazine and those that want the specific video you are giving away. Cross endorsement. Online, this starts with link exchanges, leading to referral fees.

Partner 225
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How To Master Your Offline Marketing Plan

YoungUpstarts

Advertising in magazines and newspapers. Word-of-mouth marketing can also be highly beneficial for your business. Direct marketing methods promote quality customer service. Physical marketing materials properly channelled will help you to build a steady customer base. Attending exhibitions. Sponsoring local events.

Marketing 124
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The Entrepreneur’s Essentials #14: Selling to the “Cool Kids”

Austin Startup

Until you actually begin marinating in the same industry conferences, newsletters, magazines, etc. You’ll spend time at the conferences that people go to about that topic, read all the books about that topic, read the magazine articles, the news articles about that topic. Go seek out the experts. in honor of my mother.