Remove Direct Marketing Remove Metrics Remove Revenue Remove Vertical
article thumbnail

Paywalls, SEO, and the Need for a Damn Good Brand

ConversionXL

As popular as news sites may seem, Smullen explains, they’re small fish in search: Mel Silva, Google’s managing director for Australia, said that news accounts for barely 1% of actions on Google search in Australia, and that Google earned only AU$10 million in revenue from clicks on ads next to news-related queries. But it’s not easy.

SEO 122
article thumbnail

SuperMac War Story 9: Sales, Not Awards « Steve Blank

Steve Blank

And the final lesson was that we were keeping score on our packaging with the wrong metrics – it wasn’t about awards, it was about sales in the retail channel. We had been outsourcing an important part of our demand creation strategy – packaging – to an outside agency without having the expertise to judge or manage the results.

Sales 120
article thumbnail

Digital Marketing & Analytics: Five Deadly Myths De-mythified!

Occam's Razor

I've suffered enough bruises on the front-lines from trying to re-imagine the current and revolutionize the future across multiple industry verticals, countries, opportunity sizes. Our advertising will rain down massive revenues! !" Bonus: Magnificent Mobile Website And App Analytics: Reports, Metrics, How-to! <