FLoC: Google’s Plan to Kill Off Third-Party Cookies
ConversionXL
FEBRUARY 17, 2021
It works by tagging ads with metadata (e.g., If a user clicks the ad, that metadata—up to 64 bits of information—is stored in their browser. As Schiff concurs, this is “an opportunity for publishers that have become disintermediated from their visitors due to too many middlemen to try and take control of their destiny again.”.
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