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Mathematical vs. Economic Dilution of Startup Equity: Thinner Slices of an Extra-Large Pizza

Gust

Entrepreneurs frequently think of equity primarily in terms of percentages such as 50/50 or 40/40/20 — not necessarily a bad idea at inception, or even throughout the lifecycle of a traditional business, such as real estate, where cash distributions, capital contributions, and allocations of profit or loss for tax purposes can be made accordingly.

Dilution 162
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One Little Ice Cream Cart That’s About to Have Big Growth

Up and Running

An employee at Red Wagon Creamery serves up a scoop. Beginning as a small red cart in Eugene, Oregon, today Red Wagon Creamery has a downtown storefront, local retail distribution, and online ordering. People in Eugene loved it,” Red Wagon says in a funding prospectus (more on that in a bit). “In Heart of Chocolate.

Oregon 60