Both Sides of the Table

MAY 19, 2010

The “private sale” market phenomenon was started in France by Vente-Privee (literally means “private sale”) and was replicated in Germany by BrandsforFriends. Helps content publishers and advertisers launch campaigns that develop viral distribution attributes and therefore gain “buzz.”. I would also note that they claim 2.1

Partner 240

Partner New York City Cofounder Syndicate 240

Steve Blank

NOVEMBER 16, 2009

Business Model Affects Metrics and Exit Criteria Web-based Business Model Exit Criteria In a web-business model you’re looking for traffic, users, conversion, virality, etc – not revenue. Even startups that are dominated by technical risk have the customer validation risk of finding positive ROI distribution in a large market.

Customer Development 223

Customer Development Web Developer Customer 223

ConversionXL

OCTOBER 14, 2021

For example, you could deploy CSAT surveys at various parts of the buyer’s journey (distributed across leads so as not to bombard a single customer with multiple questions). Mistakes, scandals and bad PR happen, and they can influence results drastically in the short term, as can positive events such as going viral.

Metrics 157

Metrics Marketing Campaign Audience 157