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Lessons Learned: The lean startup

Startup Lessons Learned

So if entrepreneurs want to pioneer new ideas with a lean model, my advice is to use low cost alternatives to build differentiality that can be protected from institutions with far more money than ethics, creativity, or innovation-- other than skirting the loopholes in our justice system regarding protection of IP, and honing predatory tactics.

Lean 168
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The Direct-to-Consumer Checklist

Austin Startup

How will you take advantage of SEO and SEM? Many DTC brands eventually hire someone to specifically focus on reducing the impact of credit card errors. One thing worth considering is that your gross margins will tell you whether certain distribution channels are viable?—?for What about appealing to a certain lifestyle category?

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Small Business and Startups: The Trends for 2014 (Pt II)

crowdSPRING Blog

25% of a marketer’s capacity is a huge investment by any measure and outsourcing the effort starts to look attractive to many managers and many have hired outside consultants to help. Studies have shown over 60% of small business marketers devote as much as 10 hours per week to SM campaigns and tactics.