Both Sides of the Table
JULY 14, 2010
They are tasked with “getting deals done&# so they race around talking to tons of potential partners inking anything from channel sale deals , product integration, international distribution agreements, co-marketing arrangements, M&A discussions, etc. You get a lot of traffic – not always results. Let me give you an example.
The Next Web
OCTOBER 26, 2013
For us, the opportunity is not about taking market share from other players, it’s really about expanding the awareness of online work and hiring these virtual global teams as an alternative to traditional way of recruiting or building a company,” he said. Of those 350 freelancers I’d guess we have between 40 and 50 countries represented.”.
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Hearpreneur
JUNE 5, 2020
When my revenues grew, I began to hire people with one clear criterion: only hire people I want to go on vacation with. ‘How would I out-maneuver our SEM keywords? With a distributed team, it’s important to make sure everyone is connected to our greater goals and understands how they fit in. Sales pitch?’
Startup Lessons Learned
SEPTEMBER 22, 2008
In this model, you take some fraction of the lifetime value of each customer and plow that back into paid acquisition through SEM, banner ads, PR, affiliates, etc. For example, its always nice to have someone constantly optimizing your SEM accounts, driving down your CPA. But its not really viral growth, even when its exponential.
Both Sides of the Table
MARCH 25, 2016
dominated by a few very large incumbents who control much of the distribution or are you going into a market that is “fragmented” where nobody controls the industry. They might struggle to hire a-players because, well, would you go work at Public Storage to build their software capabilities? ”
Up and Running
JULY 26, 2016
I strongly believe that the first few hires of a startup should belong to the growth department, whether they’re marketers, community managers, or salespeople (selling your product is the best way to learn how to improve it). Google AdWords or SEM (expensive). 1x hacker in charge of product/development. Display ads (cheap).
Startup Lessons Learned
SEPTEMBER 2, 2008
How to get distribution advantage on the iPhone How to Usability Test your Site for Free The one line split-test, or how to A/B all the tim. Thoughts on scientific product development Lo, my 5 subscribers, who are you? How to listen to customers, and not just the loud.
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