Steve Blank

NOVEMBER 2, 2009

Marketing demand creation programs (Search Engine Marketing, Public Relations, Advertising, Lead Generation, Trade Shows, etc.) Steve Blanks 30 years of Silicon Valley startup advice. are all expensive and potentially fatal distractions if done before you have found product/market fit and a repeatable sales model.

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Steve Blank

MAY 22, 2009

If leads from this show do not turn into orders, why are we going again next year? General Comments for both Awareness and Lead Generation Demo’s I don’t care how small the booth or trade show is, do a canned demo every 20 to 30 minutes regardless of whether anyone is at your booth or not. These two posts were amazing.

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ReadWriteStart

DECEMBER 8, 2011

Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. Our audience of readers is full of entrepreneurs.

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