ConversionXL

FEBRUARY 3, 2022

No changes were made to the customer journey, and it had nothing to do with revenue lift. It isn’t about finding quick hacks to boost short-term revenue. Growth marketing doesn’t prescribe quick-fix hacks that any company can apply to “10x their revenue.” For example, say you’re trying to improve top-line revenue.

Framework 102

Framework Marketing Acquisition Retention 102

ConversionXL

DECEMBER 13, 2022

This is where you’ve found a page, widget, or process that’s not working well but doesn’t reveal a clear solution. If you call tests when you hit significance, you’ll find that most lifts don’t translate to increased revenue (that’s the goal, after all). This bucket is where you place stuff for testing. Instrument. Hypothesize.

Analytics 127

Analytics Technical Review Software Review Framework 127

ConversionXL

DECEMBER 2, 2015

This is where you’ve found a page, widget or process that’s just not working well but we don’t see a clear single solution.). If you’re calling your tests when you hit significance, you’ll find that most of your lifts don’t translate to increased revenue (that’s the goal, afterall). PPC/SEM campaign. Instrument. Hypothesize.

Technical Review 48

Technical Review Analytics Framework Software Review 48