Remove Early Stage Remove Forecast Remove Lead Generation Remove Sales Cycle
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Sales Forecasting-a blend of art and science

BeyondVC

I was quite frustrated recently when one of my portfolio companies presented the board with a 2004 revenue forecast which was not based on reality. Yes, there is always a mysterious aura about forecasting sales, and it is alot of art, but to the extent you can bring some science and process into it, the better off you are.

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Designing startup metrics to drive successful behavior | For Entrepreneurs

www.forentrepreneurs.com

The company has just missed its quarterly revenue forecast. For Web and SaaS businesses with smaller transactions at higher volumes, this kind of modeling and tracking is much easier, as web-based lead generation and marketing have easy to implement measurements, and the greater the volume of transactions, the more clearly patterns emerge.

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