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Transcript of How to Build a Community Around Your Business

Duct Tape Marketing

John Jantsch: Well, and I think a lot of people, especially with the onslaught of social media, I think a lot of people, a lot of businesses have thought about, “Yeah, I need to build my following. We’re going to need to have some content and some social media to bring people in. In Kansas City.

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Transcript of Crafting Growth-Focused Content for Your Business

Duct Tape Marketing

I then moved my family to Kansas to be a music guy out there. And I think that in the early days it was sort of novel that people had content, and obviously like you said, the search engines didn’t have as much content to chew through so they would surface your content. This is where my story gets crazy.

Audio 56
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The Fantastical, Stupendous, Wonkariffic Tale of How Ample Hills Creamery Raised a $4 Million Venture Capital Round

This is going to be BIG.

When the Mets got to the World Series, they release a kettle corn flavored ice cream with blue and orange M&Ms and a contest on social media around naming the ice cream. It fits just as well into Gowanus, Brooklyn as it does Iowa, Kansas, and Wyoming. Creativity is at the heart of everything they do. That's Ample Hills.