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Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!

Occam's Razor

Any big changes in your marketing/customer acquisition strategy over the last time period (more money doing Search, less money in Email, elimination Facebook as it does not work, etc., Some of these include MailChimp, for Email Marketing Benchmarks , and iPerceptions, for Customer Satisfaction Benchmarks. Guyana, anyone?

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