Business Apologies: What You Should (and Shouldn’t) Do
ConversionXL
JANUARY 21, 2019
Pete Fader, Professor of Marketing at the University of Pennsylvania, shares why in his book Customer Centricity : Not all customers deserve your company’s best efforts. They’ve sent a personalized email with an incentive to continue using their service, and ask for feedback to help prevent future cancellations: (Image source).
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