Startup Company Lawyer

FEBRUARY 21, 2010

Due to aggregate liquidation preferences that may exceed the acquisition price in an M&A deal, common stock may be rendered worthless. If you can’t figure this out yourself, you should probably build a liquidation preference spreadsheet to model how liquidation preferences work depending on M&A transaction value.

Retention 31

Retention Liquidation Preference Employee Common Stock 31

ConversionXL

JULY 12, 2017

Zappos flipped this idea on its head a while back, training its customer support employees to go above and beyond expectations (and therefore, gaining a Guinness World Record for the longest support phone call ). Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.

eCommerce 100

eCommerce Mobile Conversion Design 100

ConversionXL

JULY 12, 2017

Zappos flipped this idea on its head a while back, training its customer support employees to go above and beyond expectations (and therefore, gaining a Guinness World Record for the longest support phone call ). Conversions at gunpoint are a misleading metric, and it’s almost always a short term tactic that will lead to burnout.

eCommerce 95

eCommerce Mobile Conversion Design 95