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See More than 120 Speakers and Mentors at The Lean Startup Conference

Startup Lessons Learned

Guest post by Lisa Regan, writer for The Lean Startup Conference The Lean Startup Conference is next week--and now that we can step back and see all the speakers and mentors, we have to say: Wow. Another way to learn more about who’s speaking is to sort the conference program by category and find people addressing specific topics.

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Ardent War Story 5: The Best Marketers Are Engineers

Steve Blank

I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. .&# I would discover that there was a more effective alternative in building a marketing department than hiring traditional marketers with MBA’s. Context here.)

Engineer 198
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Last Chance for Summer Sale Prices

Startup Lessons Learned

Post by Sarah Milstein & Eric Ries, co-hosts for The Lean Startup Conference At this year’s Lean Startup Conference , we seek to answer the difficult questions you face as an entrepreneur. We particularly like this post, Hiring Executives: If You’ve Never Done the Job, How Do You Hire Somebody Good? ,

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Yes, but who said they'd actually BUY the damn thing?

A Smart Bear: Startups and Marketing for Geeks

If you can't find ten people who say they'll buy it, your company is bullshit. I say "find ten people who say they'll buy." You repeat these mantras at Lean Startup Meetings but you're not doing it.? If the VP of Engineering thinks the target customer is just like him/her, you're doomed. Short-sighted, no?

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Ardent 1: Supercomputers Get Personal

Steve Blank

I’ve convinced the team you’d be perfect, come join us as the VP of Marketing.” My ex-boss was going to be the VP of Engineering and I would report to the CEO whose marketing acumen and sales instincts seemed at the time to be telepathic and sense of theater was legend. We were going to be guessing.

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Lessons Learned: What does a startup CTO actually do?

Startup Lessons Learned

So I initially gravitated to the CTO title, and not VP of Engineering. But since I spent a long time in a hybrid CTO/VP Engineering role, I still have this nagging question. Instead, they find options and can communicate them to everyone in the company. Find the 80/20 - this was my favorite part of the job.

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Convergent Technologies: War Story 1 – Selling with Sports Scores.

Steve Blank

Their engineering teams didn’t have the expertise using off-the-shelf microprocessors (back then “real” computer companies designed their own instruction sets and operating systems.) They couldn’t keep up with the fast product development times that were enabled by using standard microprocessors. Their engineers hated us.