ConversionXL

JUNE 2, 2022

Sales and marketing collaborate until a deal is closed and beyond to secure long-term customer retention. ABM must target the entire buying committee, not just one or two individuals who may never be involved in sales conversations. ABM doesn’t stop at lead generation or new opportunities. A client may offer more than revenue.

Customer 98

Customer Marketing Channel Acquisition 98

ConversionXL

APRIL 3, 2018

Shoutout to @PeepLaja and the rest of the CXL team for making this happen year after year. Ed Fry – Customer Data Operations: Unleashing your hidden growth engine. Tara Robertson – How to 10x Growth by Optimizing Customer Marketing & Retention. Start with retention. Make it about the CUSTOMER.

Retention 106

Retention Artificial Inteligence Channel Email 106

ConversionXL

FEBRUARY 1, 2018

More specifically, email drip marketing involves delivering the right content to the right recipient at the right time based on how a user interacts with your brand and where they are in the sales cycle. And, yes, that includes retention. This strategy is particularly effective with SaaS because there’s room for ascension.

Marketing 97

Marketing Campaign Software Review Email 97

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. Critchlow) “Leadership. Hands-down.

SEO 110

SEO Hiring PPC Leadership 110

ConversionXL

NOVEMBER 13, 2019

Professional networks are the starting point (and growth engine). Client retention hinges on relationships—and the people who maintain them. We got a great reference, so the sales cycle was extremely short, maybe one call and one email. Spoiler alert: It all comes down to people. Critchlow) “Leadership. Hands-down.

SEO 49

SEO Hiring PPC Leadership 49