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The Biggest Barriers Keeping Your Startup From Seeing Its Full Potential

ReadWriteStart

There are countless strategies to consider employing here, including search engine optimization (SEO), pay per click (PPC) advertising, email marketing, and even traditional advertising are all viable options. . Memorability. Both of these problems can be resolved by making your brand more memorable. Or is it? .

Startup 127
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How to Track and Improve Ecommerce Customer Acquisition Effectiveness

ConversionXL

By meeting buyers’ post-purchase needs , you’ll improve customer retention. There are several ways to calculate it, but here’s a basic formula: Average order value x Number of repeat transactions x Average retention time. To get a realistic picture of how your business is doing, you need to also account for customer retention.

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Create an Offboarding Flow that Improves Retention

ConversionXL

Yet, offboarding is such an important and under-rated opportunity to provide a positive experience that can actually yield advocates, saved customers, and higher retention. There’s no need to over-engineer it: Groove started sending out a simple email that asks users to reply with why they cancelled. Image source ).

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A Complete Guide to YouTube Analytics

ConversionXL

Given that most users abandon apps within 30 days post-installation, high downloads don’t lead to high audience retention, satisfaction, or revenue. By elevate, we mean high AVD and CTR can get you into YouTube’s recommendation engine. As mentioned above, most people find your content from YouTube’s recommendation engine.

Analytics 134
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Why Misunderstanding Startup Metrics Can Cost You Your Business

Both Sides of the Table

So measuring LTV requires that you look at cohorts of data over time to see how they perform and then make assumptions for the rest of the data set. If your economic case is built on increasing LTV over time or on retaining recurring revenue streams please remember to layer on “re-marketing or retention” costs into your equation.

Metrics 150
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Why Sites in High-Growth Industries Have Terrible UX

ConversionXL

The very top yellow bar: “The improved trading engine is released. The rest is confusing numbers and irrelevant snippets of news. Even if I bail at some point during the rest of the registration process, Shopify has my email address to follow up. Based on this choice, the rest of this step is similarly straightforward.

Affiliate 116
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The Corrosive Downside of Acquihires

Both Sides of the Table

Many buying companies price these deals on the basis of $1 million per engineer on the team for an early-stage deal. Usually the location of the engineers matters great so having offshore engineering makes acquihires unlikely. How about if we look at it from the “rest of company” perspective. Go do a startup.