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Beware The Consultant

infochachkie.com

SEPTEMBER 24, 2011

Beware The Consultant John Greathouse – Posted in: Cash Flow Management , Launching Venture , Strategic Planning. For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage.

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The Sharp End of the Stick « Steve Blank

Steve Blank

MAY 4, 2009

Every marketing communication hire couldn’t wait to produce the next great ad or PR program. Every product marketer thought they should help define the product feature set, etc. All the strategic thinking in the world won’t make up for a missed revenue plan. But sales came first. (By No one was confused after that.

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