Cracking the Code
NOVEMBER 10, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Study the Sales Learning Curve and Only Invest behind Success (more.) The internet is your new channel and Technology Enabled Service providers are among the few partners that actually care if you succeed (more.)
Cracking the Code
OCTOBER 9, 2009
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. Impact of the recession on SaaS Sales&Marketing productivity. Europe Consumer. (1). internet. (6). sales and marketing. (10). In search of Europe's next tech stars. Cracking The Code.
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ReadWriteStart
NOVEMBER 16, 2010
Bernard is based in New York, was born in Berlin, has lived in and started companies in Asia and Europe as well as America; he is comfortable with globalization. He started in online publishing before the Internet (with Prestel in 1980!). SaaS reduces your sales cost but also means that VC is needed. That is the surface change.
Cracking the Code
OCTOBER 10, 2008
Thoughts from a Venture Capitalist on Software, Software-as-a-Service (SaaS), Cloud Computing, Internet and more. By definition, your sales prospects are online - Savvy online marketing is a core competence (sometimes the only one) of every successful SaaS business. Cracking The Code. Friday, October 10, 2008. Philippe Botteri.
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