Smart Dashboard Modules: Insightful Dimensions And Best Metrics
Occam's Razor
AUGUST 11, 2014
In the post Adil commented that he's observed that attribution modeling is missing from most web analytics dashboards. The light blue circle is what they should really be told, outcomes and revenue is roughly 2x of what they believe. The Fiji pens look a lot more normal. Data below is for a non-ecommerce, B2B website.).
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