Win With Web Metrics: Ensure A Clear Line Of Sight To Net Income!
Occam's Razor
JUNE 28, 2010
Report revenue. Revenue = Good. Market Size (is that share of a market the size of Maldives or China?). To encourage you to do better than spend a lifetime implementing analytics tools , building data warehouses , chasing the next shiny object. My recommendation has been: 1. Report like crazy on the 2% conversion rate.
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