crowdSPRING Blog

SEPTEMBER 17, 2018

Packaging design today is different from the way product packaging was created in the past. Today’s consumers are younger, more opinionated, driven by social causes, and selective when buying products. This is especially true if your business sells to Millennials and Gen Z.

Design 50

Design Product Social Media Curation 50

Duct Tape Marketing

SEPTEMBER 8, 2017

The biggest mistake of small business owners would be to follow the lead of big dogs adverting to barren business language in their marketing campaigns. They forget about users on the other side of the screen, willing to communicate to people rather than brands and products names. Engagement rate growth.

Conversion 54

Conversion Advertising Audience Social Media 54

crowdSPRING Blog

JANUARY 26, 2010

The PSFK Good Brands Report 2009 (PSFK is a trends research and innovations company) recently identified the top 10 global brands. As I thought about those strategies, I realized that they explained five common lessons that small businesses and startups can learn from the world’s best brands. A Brand Should Be Consistent.

Naming 123

Naming Social Media Advertising Small Business 123

Duct Tape Marketing

SEPTEMBER 5, 2014

Social Selling and Content Marketing: A White-Hot Combination written by Guest Post read more at Small Business Marketing Blog from Duct Tape Marketing. Social selling” and “content marketing” sound like trendy terms you’d hear at a cool conference. But that won’t work (and may even backfire) in social selling.

Marketing 69

Marketing Social Media Curation Boston 69