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Customers Love Free Stuff … But That’s Not Your Problem

abovethecrowd.com

Marketing 101: Customers love free stuff. As a result, it is a common marketing practice to offer things “for free” in order to impact customer behavior or encourage customer loyalty. That’s why it is a tried and true marketing scheme. Warren Buffet, 1997. You know what customers like more than free stuff?

IPO 82
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After Facebook's IPO flub, value of tech startups falls back to earth

www.theverge.com

A lot of companies, when you look at their value on the public markets, versus what they were worth on the secondary market when they were private, these firms are underwater on their valuations," said Benchmark Capital’s Bill Gurley. When the market shuts a window, however, it opens a door. June 19, 2012. June 19, 2012.

IPO 48
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The cardinal sin of community management

Startup Lessons Learned

For months, we made constant product and policy changes, trying to end the controversy without simply undoing our original decision and abandoning the mainstream market. Game and world platformers don't even think about these issues, let along implement the best practices of fairness and firewalls. It's all about respect.

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