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Strategy Roundtable For Entrepreneurs: Three Open Opportunities For 2012

ReadWriteStart

Well, at the very heart of the marketing and selling problem is the concept of lead generation. As the Internet became mainstream, this was largely replaced (at least in the universe we live in) by email marketing campaigns, so the key information was the email address of a lead. And what do entrepreneurs do?

Greece 116
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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

If you are a pro, measure Revenue. If the simple A/B (test/control) experiment demonstrates that delivering display banner ad impressions to the test group delivers increased revenue, buy impressions to your heart's content. Then that traffic goes away. At least they showed up on your mobile/desktop site. Impressions suck.

Metrics 166