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SuperMac War Story 6: Building The Killer Team – Mission, Intent.

Steve Blank

And it was going to mention the two words that SuperMac marketing needed to live and breathe: revenue and profit. We will accomplish this through demand-creation activities (advertising, PR, tradeshows, seminars, web sites, etc.), The same was true for PR. Two paragraphs, Five bullets. I couldn’t care less about those.

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Eight Silly Data Things Marketing People Believe That Get Them Fired.

Occam's Razor

Innocent on the other hand clearly understands Conversational Marketing (they are a small company, not yet corporatized I suspect, and likely deal with a smaller combination of lawyers/PR types/Social Media Gurus/Agencies – a sad likely bane on Tide's existence). If you are a pro, measure Revenue. Impressions suck.

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