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Smooth-Stone Changes Name to Calxeda; Adds Hires

Austin Startup

The new name, Calxeda , pronounced “Cal-zeh-dah,” is a derivative of the Latin for “Smooth-Stone.” Bob Baughman, previously with Polycom and Marvell, as Vice President of Business Development and Sales. Baughman is Calxeda’s new Vice President of Business Development and Sales. Naval Nuclear Power Program.

Naming 59
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Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” asks Nick Greene. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. The sudden revelation spiked emotions— and sales.

Customer 108
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article thumbnail

Want to Know a Secret? Your Customers Do.

ConversionXL

Dean Kamen’s code name for the project was “Ginger.” asks Nick Greene. Bloomsbury also teased a potential shortage of copies (a lie that would only increase the satisfaction of buyers “lucky enough” to get one) and “accidentally” released a few copies at a West Virginia Walmart. The sudden revelation spiked emotions— and sales.

Customer 101
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Transcript of How to Turn Marketing Costs Into Profit

Duct Tape Marketing

You know the idea of optimizing the customer journey has become such an integral part of the business strategy that it becomes really everybody’s remit in some form or fashion, whether that’s customer service or whether that’s sales, or whether that’s marketing, it’s legal. Joe Pulizzi: We’re all for sale.

Cost 37
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People-First Capitalism

Reid Hoffman

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. At the time, they said, it’s not enough to design a product that’s good for sales, it must also be good for the environment. I won’t name other entrepreneurs. as an advisor.

article thumbnail

People-First Capitalism

Reid Hoffman

When I was at RISD, I went to Rhode Island School of Design, there was this idea that was emerging called The Green Movement, the sustainability movement. At the time, they said, it’s not enough to design a product that’s good for sales, it must also be good for the environment. I won’t name other entrepreneurs. as an advisor.