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22 Ways Brands Can Use Facebook Live Video to Drive Business

crowdSPRING Blog

Static videos are expected to have a certain level of production quality to them, and though those videos should still have a role in your marketing strategy, live video can serve as a solid, low-resource, high-return supplement to your current social strategy. Live video provides brands with greater flexibility in terms of video generation.

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Justin Bieber: Incredible Teen Entrepreneur

Growthink Blog

There's a product in the form of Justin Bieber. And the product has a large and growing fan base -- all the people watching it on YouTube. I mean, this is a star talent that has impressed the likes of Usher, and he's doing small shows at middle schools in urban Indiana. We call that guerilla marketing.