Gregg Fraley, Author of Jack's Notebook

NOVEMBER 4, 2013

Strangely, when I bring up these interesting and potentially lucrative market adjacencies most of the folks I talk to in the industry reject these potential opportunities with barely a pause in the conversation. Who Says Elephant’s Can’t Dance? My argument is, for innovation, that can be a real strength. Yes, this is hard work.

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Guerilla Technical Review Restful Audience 106

infochachkie.com

DECEMBER 5, 2011

Microsoft – Initially descriptive of the company’s software developed for the “micro” computer market, which eventually evolved into the “personal” computer market. The company continues to dominate a variety of markets, despite the fact that no one has used the term “micro computer” during the past 25 years. infoChachkie.

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Naming Technical Review Product Product Name 40

infochachkie.com

SEPTEMBER 24, 2011

If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales. Their story, market positioning, products, etc. He is a member of the University of California at Santa Barbaras Faculty where he teaches several entrepreneurial courses. from the Wharton School.

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Equity Silicon Valley Cofounder Technical Review 40