Up and Running

SEPTEMBER 8, 2016

Invest in printed marketing materials. Build an active online presence (be your own PR person!). Open shop (perhaps metaphorically speaking), and market your business. Create a marketing plan. Start doing guerilla marketing. Box address. Create a website. Set up a business email account. Network, a lot!

Software Review 60

Software Review Technical Review Intellectual Property Guerilla 60

crowdSPRING Blog

SEPTEMBER 13, 2010

At crowdSPRING we talk a great deal about how we can leverage our limited marketing resources to drive traffic and revenues and build strong community. Finally, we work hard to create marketing value in the social media space and work to engender word-of-mouth and the viral effect. And the best part? What can a small business learn?

Viral 107

Viral Campaign Small Business Guerilla 107

Gregg Fraley, Author of Jack's Notebook

AUGUST 24, 2014

You’re more likely to be responsive to changing market conditions if you can arrange a think-fest quickly and have it expertly facilitated. The big picture would include the mission and goals of the organization, the real ones, that are often masked behind PR/MBA speak. Big companies invest in facilitator training, sometimes.

Guerilla 115

Guerilla Chicago PR Design 115

infochachkie.com

SEPTEMBER 24, 2011

For instance, if a consultant proposes to help you with public relations, pay them a commission equivalent to the greater of a flat fee per story placed or a percentage of revenue generated from the PR coverage. If a consultant claims they can enhance your marketing efforts, pay them based on their direct impact on your incremental sales.

Equity 40

Equity Silicon Valley Cofounder Technical Review 40

Growthink Blog

JUNE 2, 2011

We call that guerilla marketing. In marketing, we call this social proof; if tons of people already like something, it's easier for me to like it too (since I'm taking less of a risk of being an outcast). Bootstrap, do guerilla marketing and get PR. They don't have multi-million dollar marketing budgets.

Entrepreneur 111

Entrepreneur Guerilla Canada Atlanta 111

This is going to be BIG.

JANUARY 25, 2010

8AM Regulatory Scrutiny of Social Media: The Impact on PR Communicators in 2010 and Beyond. Join our panel of experts in media law, health care communications and digital/social media as we explore what this heightened government scrutiny may mean for PR practitioners, marketers and media strategists. RSVP: [link].

Haiti 60

Haiti Community Arkansas Vermont 60

Up and Running

APRIL 5, 2016

Tom Smith of Insights From Analytics recommends doing PR outreach to local media and sharing your story. Do some market research to determine which paid advertising channels are your best bet, whether that be pay-per-click advertisements, traditional offline marketing, or a combination of these methods.

Social Media 60

Social Media Elevator Pitch Guerilla Campaign 60

Pascal's View

OCTOBER 18, 2008

Well, the 'don't-tell-anyone-it's-confidential-but here you-go' guerilla dissemination tactics have worked very well for the PR people at Sequoia.  Tighten your belt and live within your means.  This is not a time for heroes!

Guerilla 28

Guerilla Venture Capital United States PR 28