Benchmarking Performance: Your Options, Dos, Don'ts and To-Die-Fors!
Occam's Razor
OCTOBER 14, 2014
Conversion rate is one of those metrics that I strongly encourage you only create benchmarks for from your own data. A couple more tips on benchmarking using your own web analytics data, this time the performance of your content on your site – mobile or desktop, site or app. None of the four other methods are advisable.
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