Unlocking Your Unfair Advantage: How Your Unique Story Powers Your Entrepreneurial Success
Duct Tape Marketing
DECEMBER 28, 2023
And so if you can identify your unfair advantages and then amplify those in your pitch, in your message to hiring people to your or getting customers, it'll help you get your early traction, which is what starts a business. Viral videos on YouTube summarizing it. It's the founders themselves. So that was huge for me.
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